Reebok Drops Rick Ross Because Of "U.O.E.N.O." Lyrics Controversy

Reebok drops Rick Ross because of the recent controversy surrounding his lyrics. It looks like the efforts of womens' rights group UltraViolet paid off. The group staged a protest the other week in front of Reebok's flagship store in New York City, in order to speak out against Rick Ross' date rape lyrics in Rocko's "U.O.E.N.O.," and ask Reebok to no longer support the MMG boss. Rocko released the official remix to "U.O.E.N.O." which no longer has Rozay on it today, but Reebok took action of their own against the rapper. TMZ reports that Reebok has dumped Rick Ross from their campaign efforts. Reebok said of the decision, "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

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